Joico is where passion for beauty and art meet science. Every product represents a perfect combination of both. Product lines are designed to meet different needs, according to hair type and purpose of treatment, through its vast range of consumer and professional products. Joico Laboratories Europe is always on the forefront of product development and technological improvements, which are reflected in all Joico products, from daily care and styling, to colour and hair treatments. Some of the outstanding Joico lines are the K-Pak Care Line to repair and restore the hair structure for natural brilliance, Daily Care to protect the less problematic hair, Smooth Cure for curly, frizzy and coarse hair, Moisture Recovery to energise dehydrated hair, plus a diverse range of styling products for every occasion.

In our salons we use top quality colours which not only give a brilliant and shining result, but also protect and reconstruct the hair, thanks to Joico Vero K-Pak System, the unique colour system that reconstructs while colouring.